JOIN-Agent Uplift Program
When an agent meets a prospective client in a neutral place, say, a supermarket, church, a kids sports game, wherever, they have a riendly conversatin beginning with, "So, what do you do?"
"Me? I'm a realtor," the agent says.
"Oh yeah? My spouse and I were thinking about real estate..."
And, if the prospective client is sincere, at the end of the conversation they will ask for the agent's card, or better yet, exchange contact information. Then, they go into the privacy of their own home on their own personal device of choice, and google the agent to see if they're real.
And, if they find the agent shows up strongly in a google search, the prospective client wil turn to their spouse and say, "Honey, I met this agent today and they seem like they know what they're doing. I think we should talk to them about our real estate needs," and they place that all-important second phone call where the client divulges all the truths about what they want, what their dream situation is, and the difficulties they see in their ability to perform.
But, if the prospective client googles the agent and nothing of note shows up. No former listings. No website profiles. No reviews. No videos. No social media accounts. Nothing. They quietly throw away the agent's business card and the agent never hears from the client again.
Hence, the Agent Uplift Program was born.
The Agent Uplift Program, sometimes called Google-Proofing, is a comprehensive strategy to create a long list of google search results showing the agent as a capable realtor, performing real estaste services in the Coachella Valley.
It starts with a one-on-one review and insertion of the agent's pertinent data on their remax.com profile: name, title, license#, biography, a nice picture, and then an active IDX link, connected reviews, and a selection of preferable choices for your lead-gen sourced cities and zip codes.
Then, the agent is turned over to staff trained in the development of internet profiles who begins the practice of password harvesting. Most people do not recall even their Facebook password, and when the object is to rebrand the agent on every major social media platform: Facebook, Instagram, Linked in, X, YouTube, etc., and on every major real estate website: Zillow, Homes,com, Realtor.com, etc., doing the forget password thingy is the next obvious step.
However, once the passwords have been collected, staff can then go through each platform and simnpy copy and paste the agent's name, pic, bio, IDX feed, etc., and within the space of a day or two, have the agent properly fed into the internet, ready to be discovered by google adn their prospective clients. Within a few weeks, all social media and real estate websites have been indexed by the google search engines and anyone who does a search on the agent will fnd a capable, successful string of search results supporting the client turning to their spouse and saying, "Honey, I ythink we should use this agent."
The impact of having the Agent Uplift Program working silently on behalf of the agent as verifiable proof that they know what they are doing, can be the single most impactful step that an agent does to establish a foundation to their marketing efforts of phone calls, internet ads, postcards, or practically anything.
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